Why Google Business Profile matters for Solar Panel Installers
MCS certification is the first thing solar customers look for after reading about the Boiler Upgrade Scheme or checking feed-in tariff eligibility. If your profile doesn't prominently display MCS certification, you'll lose customers to a competitor whose profile does, regardless of the quality of your work.
Battery storage is a growing standalone search. Many homeowners with existing solar panels want to add battery storage retroactively. If you install battery systems (SolarEdge, Tesla Powerwall, GivEnergy), these need to be listed as specific services and photographed.
Heat pump and EV charger integration is increasingly linked to solar searches. If you offer a full renewable energy package, your profile should make this visible, it differentiates you from installers who only do panels.
Local Markers helps solar installers make their MCS certification prominent, build a photo library showing roof installations and battery systems, and capture reviews that mention the quality of the installation and the performance of the system.
The right GBP categories for Solar Panel Installers
Choosing the right categories is one of the biggest ranking factors for Google Maps. Here's what we recommend.
Stick to 3-4 secondary categories. More than that can dilute your relevance signal.
Photo strategy for Solar Panel Installers
The right photos build trust before customers even call. Here's what to upload to your GBP.
Roof-mounted panels, wide shot showing the full array on the roof, followed by a close-up of the panel mounting and cable management.
Inverter installation, the inverter and generation meter neatly installed on a wall.
Battery storage unit, a Tesla Powerwall or GivEnergy battery installed in a garage or utility room.
EV charger alongside solar, the charger fitted in a garage with the inverter visible.
MCS installation certificate, photographed clearly.
App dashboard showing generation, a phone screen showing the solar generation data.
Getting reviews as a solar panel installer
Reviews are the second biggest ranking factor for Google Maps. Here's how to build a consistent stream.
After commissioning: 'Your system is live and generating. A Google review mentioning MCS certification and the installation quality would help other homeowners searching for solar, here's the link: [link]'
After battery storage add-on: 'That battery is going to make a real difference to your bills. A review mentioning the battery storage would help homeowners searching for that specifically: [link]'
Follow up by email 2 weeks after installation with the review link.
Common GBP mistakes Solar Panel Installers make
We see these on almost every profile we audit.
Not displaying MCS certification prominently in the description, customers check for this specifically.
No inverter or battery photos, customers want to see the quality of the indoor installation, not just the roof.
Battery storage not listed as a separate service.
No mention of Boiler Upgrade Scheme, ECO4, or relevant grant schemes in the description.
Not collecting reviews from each installation, solar customers who've seen their first electricity bill reduction are enthusiastic reviewers.
Not adding 'Solar panel maintenance service' as a secondary category.
Quick wins you can do yourself
Steps you can take right now to improve your listing.
Primary category 'Solar energy company'. Add 'Solar panel maintenance service', 'Electrician' as secondary.
Services: solar PV installation, battery storage, Tesla Powerwall, EV charger, solar maintenance, system health check, feed-in tariff consultation.
Description: 200 words. MCS certification number, panel brands installed, battery brands, grant scheme eligibility guidance, areas covered.
Upload 10 photos. Include roof arrays, inverter/battery installations, and MCS certificate.
Ask for a review 2 weeks after installation when customers have seen initial generation data.
Respond to all reviews promptly.
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