Google Posts appear on your Business Profile and are visible to anyone who finds your listing in Google Search or Maps. They look similar to a social media post. a short piece of text, an optional image, and an optional call-to-action button.
They are free to publish and take under five minutes to write. Most trade businesses in North Wales have never used them.
Why posts can help your listing
Posts can make a listing more useful and give customers current information about the business. They are one part of profile management, not a standalone ranking promise.
Updating your profile with accurate information, genuine photos, useful posts and thoughtful review responses can support customer engagement. The effect on visibility depends on the wider profile and local competition.
Google Posts expire after 7 days of visibility
Updates give customers current information about your business
What types of posts are available
Google Business Profile supports four post types:
Updates. General content about your business. The most flexible type and the most useful for trade businesses. Covers anything from a completed job to a seasonal reminder.
Offers. A post tied to a specific promotion with a start and end date. Useful for discounts or time-limited deals.
Events. A post tied to a specific date or time period. Less relevant for most tradespeople.
Products. Used to highlight individual services with a description and optional price range.
For most trade businesses, Updates are the only type you need week to week.
A Google Post is free advertising space that 97% of tradespeople never touch — your competitors included.
What to post
You do not need to be creative or spend time planning content. Practical, specific posts work well:
- A completed job: "Fitted a new combi boiler in Colwyn Bay this week. Old system had been failing for two winters."
- A seasonal reminder: "Good time of year to get your boiler serviced before the colder months."
- A quick tip: "If your radiators have cold spots at the top, bleeding them usually sorts it in a few minutes."
- A straight service mention: "We cover emergency callouts across Llandudno and Prestatyn. same day where possible."
The posts do not need to be long. Two or three sentences is enough.
Every post should include a photo, a clear offer or update, and a call-to-action button. Keep text under 300 words for maximum impact.
How often to post
Once a week is enough to maintain a consistent activity signal. Google Posts show as active for seven days. a weekly post keeps your listing current at all times.
Posting once and stopping provides no lasting benefit. The signal Google responds to is consistency over time.
What posts cannot do on their own
Posts do not replace a well-optimised profile. If your categories and photos are in poor shape, posts alone will not rescue your ranking.
They work best as part of a maintained profile. an easy weekly habit that supports everything else you have in place.